Digital Strategy

Shape your Product.

Whether a business only has a vague idea of what they want to produce, or they’re advanced in their thinking of the ‘what’ but need to work out the ‘how’, we help them plan the finer details of their product from a user journey/ UX/ UI perspective.

Using our extensive digital expertise, we share insights and guide our clients throughout the lifecycle of the project.

CUSTOMER EVOLUTION AND THE DIGITAL REVOLUTION

Digital Transformation Solutions

The digital revolution is here, boosted by COVID in recent months. Consumers are savvier and more demanding than ever, leaving businesses no choice but to reinvent themselves and integrate new technologies that reimagine how they work and relate to their customers.

We help businesses examine and question the way they currently do things, putting them in the shoes of their customers to understand what they are looking for. We then find ways to deliver it, in the most seamless and effective way.

SCOPING THE MARKET

Scoping & Business Goals Research

To make sure that a digital strategy is underpinned by a sound understanding of the market, we carry out in-depth research into the relevant target audience, the competition, global consumer trends and relevant

product trends. By benchmarking other similar products available today, we are able to give businesses the inside track on how to ensure their product hits the mark.

Product Vision & Goals

DEFINING THE PRODUCT

Taking into account everything we have learned through our extensive market and user research, we define a winning product vision/ roadmap that meets business goals, addresses user

pain points and makes the product stand out in the competitive landscape in which the business operates.

KNOWING THE AUDIENCE

User Research & Personas

Key to providing a product that users will adopt is to give them what they are looking for. We begin by defining various audiences, together with our client, before conducting in-depth, one-on-one interviews with relevant potential users to uncover their needs, desires, and pain points. We then apply what we learn to better define the user personas, and prioritize product features that will enhance and optimize the customer experience.

DESIGN THINKING

Road Mapping

Applying design thinking methodology, we bring together the business vision, user data and the most up-to-date technological solutions, enabling us to collaborate on a strategic roadmap for product development. Setting short, medium and long-term milestones, we begin by defining the minimum number of

features a product needs to go on the market (MVP), those that can be added in phase two, those that are nice to have, and those that will be discarded for technical or other reasons. This roadmap then forms a solid basis for characterization and design of the product.

Misc