Design Thinking

The Freedom to Innovate

Design Thinking is about solving problems, even those that aren’t clearly defined. It is a highly-iterative, hands-on process, in which participants continuously evolve their thinking to find the most desirable solution in terms of what users want, one that is feasible in terms of what technology can achieve, and viable in terms of business goals, with everyone having the creative confidence to share their thoughts and ideas freely.

Design Thinking is based on

Expansive thinking
is key to the design thinking process. It means giving consumers’ needs top priority - striving to understand their pain points, limitations and desires.
means looking at the problem from a diverse range of approaches and disciplines, keeping our minds open to all possibilities.
means taking real-world data into account when making decisions, and trying out different options to arrive at the optimal prototype.

The Process of Thinking


Is the research phase. It involves identifying and validating realistic personas for the likely users of the solution, reviewing their experience with existing solutions to identify challenges that the new product can fix, and generating user stories in the form of ‘who is the user, what they want and why’ that illustrate their journey.


The design stage begins by defining the problem to be solved, based on observations of the difficulties users face. This is followed by ideation – bringing together people from a range of disciplines to brainstorm different ways of solving the problem that has been defined, generating new ideas and communicating them freely back and forth to refine and enhance them. At the end of this iterative process, the most promising ideas are shortlisted and moved to the prototype stage.


Ultimately, the Design Thinking process will result in a product or solution that can be taken to market. This is delivery.
The Process of Thinking


There are many benefits of Design Thinking, not least of all that it speeds up the time required to produce a prototype and get it tested. Along the way, it enables teams from different disciplines to align on shared goals, it unlocks innovation, creates clarity and reduces the risk of creating a flawed product that does not appeal to users. With all this to offer, it’s no surprise that this methodology has been adopted by all types of businesses, from design agencies, to chefs to scientists.

And it’s why we at Aman DGTL have integrated Design Thinking as a key component of our strategy offering.


Have integrated Design Thinking into our strategy offering because of its many benefits

OutSystems is a low-code platform which provides tools for companies to develop, deploy and manage omnichannel enterprise applications. A low-code platform which enables businesses to quickly develop, deploy and manage critical applications that evolve with them.


Speeds up the time required to produce a prototype and get it tested


Enables teams from different disciplines to align on shared goals


Creates clarity and reduces the risk of creating a flawed product


Unlocks creativity and innovation

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